All County ACE Electrolytes

01

The brand

Field day, bottled.

Clean hydration mix★Real salt★No fake sweeteners★Play hard. Stay hydrated.

The story

Big on flavor. Easy on the stuff you don’t need.

All County ACE is a clean hydration mix inspired by 1970s field day, summer camp, varsity rec leagues and gym-class nostalgia. It's made for active kids and grown-ups who play hard, sweat hard and keep coming back for more.

Hydration shouldn't be complicated. Great flavor comes from real fruit, and a little organic cane sugar needs no apology. ACE pairs essential electrolytes with ingredients we're proud to put on the label. No fake sweeteners. No “natural” flavors.

The lineup

Two flavors. One code.

Lemon

Crystallized lemon, real sea salt and organic cane sugar. Bright, tart, classic.

Stand-up pouch of single-serve sticks · Net wt 2.4 oz (70 g)

Chili Lime

Crystallized lime with a little heat, plus real sea salt and organic cane sugar.

Stand-up pouch of single-serve sticks · Net wt 2.4 oz (70 g)

The All County Code

No fake sweeteners
Real flavors from nature
Every ingredient counts
All County every time

What's inside

Every gram has a job.

Organic cane sugarHelps your body absorb water and electrolytes

Crystallized citrusCitric acid from cassava, never from mold

Real sea saltFrom the Sonoma coast

ElectrolytesPotassium and magnesium

How to ACE it. Tear open. Empty into a bottle of cold water. Shake it up. Get out there.

Logo system

Primary lockup

Varsity mark

Athletic Dept. seal

Palette

Cream#F1E7D3

Faded navy#1E2A44

Tomato red#D1442E

Lemon lime#9BC83C

Golden sun#FFC446

02

Instagram launch

Opening day grid.

Profile picture, highlight covers and the first 12 posts as they'd look on a phone. Lemon and Chili Lime pouches only. Tap any asset to open the full-size file.

9:41●●● ▮

allcountyace ⌄⊕ ☰

12posts

0followers

0following

All County ACE Electrolytes Health/beauty
Clean hydration mix ★ Real salt ★ No fake sweeteners
5g organic cane sugar. Lemon + Chili Lime.
Play hard. Stay hydrated. 🏃
allcountyace.com

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Profile picture

Instagram shows the avatar at about 110 px. The varsity ACE stays readable at that size. The seal's ring text doesn't.

Highlight covers

1080 × 1920 story frames, with the art centered in the circle Instagram crops to.

First 12 posts

1080 × 1440 (3:4). Post them in reverse order: post 12 first, post 1 last, so it lands top-left.

Before posting

The @handle, bio link and category are placeholders.
Nine posts are AI-generated photos made from the real pouch art. The lettering checked out, but proof each one before posting, and swap in real shoots once you have product.

03

Reel concepts

Fifteen seconds, hook first.

Five 15-second, 9:16 reel concepts. Each one opens on a hook with no logo, and the pouch arrives as the payoff. Frames are AI storyboard stills. The final ad would be built in Higgsfield.

Now playingConcept 2, “Coach Says Drop It,” is produced. The other four are ready to shoot next.

Produced · 15s · 9:16

Concept 2 · Comedy · dialogue · Produced

Coach Says Drop It

Hook. A mustached 1970s gym coach blows his whistle straight into the lens. Behind him a kid freezes mid-sip on a neon sports drink.

0–2sWhistle blast into camera. Coach: “DROP IT.”
2–6sHe grabs the neon bottle, squints at the back. “Stevia? …Sucralose?” Tosses it over his shoulder into a trash can. Swish.
6–11sHe slaps an ACE stick into the kid’s hand. “Real salt. Cane sugar. That’s the whole list.” Kid pours, shakes, chugs.
11–15sCoach holds the Lemon pouch up like a trophy. Super: NO FAKE SWEETENERS. EVER. End card: All County ACE.

Audio: Native dialogue (Seedance lip-sync), whistle SFX, a crowd cheer under the end card.
Why it works: Opens on a face and a loud noise, the two fastest scroll-stoppers. The joke carries the message for us, and the brand only shows up in the last four seconds.
Watch out: The rival drink has to stay unbranded and generic. Never name a competitor.

Concept 1 · Cheeky · sports

Final Score

Hook. A kid on a ladder slams a hand-painted “0” onto an old ball-field scoreboard next to the word STEVIA. The crowd erupts.

0–3sLadder, the slam, crowd roar. Board reads ACE 15 · STEVIA 0.
3–7s1970s PA announcer: “Final score at All County…” Whip-pan to kids in ringer tees chugging from water bottles.
7–11sMacro: stick pack torn, powder into ice water, shake.
11–15sBoth pouches on the bleacher, scoreboard behind. Super: NO FAKE SWEETENERS. EVER.

Audio: Vintage PA announcer VO, crowd, organ sting.
Why it works: It turns the grid’s scoreboard post into motion, so the feed and the ad match. Instantly readable with the sound off.
Watch out: Scoreboard text has to come out exactly right in every frame. Plan on a retry.

Concept 3 · Nostalgia · Super 8

Field Day ’77

Hook. Grainy Super 8 slow motion: a kid in an egg-and-spoon race faceplants into the grass and the egg flies.

0–4sSuper 8 wipeouts: the egg race, a sack race tumble, a tug-of-war rope pile-up.
4–8sSuper: “Remember when drinks were just… drinks?”
8–12sThe film burns out into crisp modern golden hour. A hand pours a Lemon stick into a bottle.
12–15sPouches on a red cooler. Super: REAL FRUIT. REAL SALT. NO STEVIA. EVER.

Audio: Projector clatter into a warm 70s soft-rock bed. No VO.
Why it works: Pure brand-guide territory (field day, sun-faded). Wipeouts are built-in hooks.
Watch out: Softer CTA. Better for brand awareness than direct response.

Concept 4 · ASMR · craft

Stitched

Hook. Extreme macro of an embroidery needle punching cream chenille into navy felt. You can’t tell what it’s spelling yet.

0–4sNeedle macro, thread tension, tactile loops forming. Mystery letters.
4–8sPull back: a NO STEVIA chenille patch on a letterman jacket.
8–12sAn athlete shrugs the jacket on and grabs the Chili Lime pouch off a locker shelf.
12–15sWalking out to the field, back to camera. Super: NO STEVIA. EVER.

Audio: Close-mic machine ASMR into a stomping drum hit at the reveal.
Why it works: The curiosity gap holds viewers to the reveal. Pairs with the pinned patch post.
Watch out: Video models can garble the letters as they form. Keep the stitching macro abstract.

Concept 5 · Ingredient ASMR

That’s the List

Hook. Ultra slow-mo: a fist crushes a lemon and juice explodes in backlit droplets.

0–3sLemon crush.
3–6sSea salt crystals cascade.
6–9sGolden cane sugar pours.
9–12sPowder hits ice water and swirls pale yellow.
12–15sThe pouch slams onto a wet picnic table. Super: THAT’S THE LIST. NO STEVIA. EVER.

Audio: Hyper-real foley for each hit, then a beat drop on the slam.
Why it works: The most product-forward cut, and the easiest to iterate and resize. Macro food footage is where video models look most real.
Watch out: Least ownable, since every beverage brand does ingredient macros.

04

Creator samples

In the wild.

Creator-style story and TikTok mockups for pitching investors and friends. People hold the stick packs, the way they would out in the world.

StoryGut-friendlyfinally found an electrolyte that doesn’t wreck my stomach 🙌

TikTokParentssoccer mom hydration upgrade / no stevia so my kids actually drink it

StoryEndurancechili lime after a 10k?? trust me 🌶️ + code ACE20

StoryDaily ritualmy 3pm ritual ☀️ / real salt + 5g organic cane sugar. that’s it.

TikTok50+ activepickleball league’s new obsession 🏓 / the guys keep stealing my sticks

TikTokLabel readersPOV: you flip it over and there’s no stevia 😳

StoryOutdoorssummit snack bag essentials ⛰️ / chili lime hits different at 9,000 ft

StoryParentsthe one thing in the snack bag we BOTH fight over 😂

StoryUnboxingmy order came!! 🍋🌶️ + poll: which one first?

StoryStevia hatersstevia makes me gag. this doesn’t 🍋 + code ACE20

05

Packaging

The dielines.

Final packaging art from the designer, shown on the printer's dieline templates. Pink and magenta lines are trim, seal and gusset guides, not artwork. Tap an image for the full-resolution render, or download the low-res PDFs.